What was your motivation for writing your newest book, Your No Fear Career?
I wrote this book when my marriage to my business partner was falling apart. I was facing a totally new reality of being a single parent to our teenage daughter and running the company on my own. It felt like everything was changing at once and fear started to take hold of me. In response, I culled together all of the tools I’d honed over the years to navigate this overwhelming and utterly terrifying transition. In the end, I created Your No Fear Career as a guide for myself.
Which lessons from your book do you feel are particularly relevant to women in midlife?
The book has become my talisman—giving me the strength to increase my business, create a serene and stable home, raise my daughter to be original and confident, and deepen my relationships with family and friends. I know that by using the tools in this updated version, the same thing will happen for other women, particularly those in midlife. That’s because it’s all about moving from intuition to action. Intuition is a woman’s superpower and by midlife, she’s tuned into it, but may over-ride it. Your No Fear Career teaches you how to fearlessly use your natural instincts to fulfill your true purpose.
What advice do you have for women seeking to make a career change or re-enter the workforce after an absence?
Work in your passion. Think about what you loved to do as a child, what you dreamed about as a teenager, and work in that field. If you received a degree in accounting, but adore animals, become a bookkeeper for vet clinics and hospitals. If you love fashion and you’re always complimented on your sense of style, offer to edit closets of executive women and put together outfits for them. Go back to school if you need to amp-up your skill set. It’s never too late!
I believe that you have to do things that are totally different. You can’t just put your head down at work and shift from fear to faith. To turn up the volume on my courageous inner voice and confidently move through my work, I get away from the office. I travel to far-flung places with my teenage daughter Roxy. Every morning before she wakes up, I pull out my journal and write about our adventures and record my intuitive feelings. Getting away gives me perspective and I can once again find my true nature. In the mornings in Santa Fe, where I live, I hike with my dog Rufus before work. A lot comes to me on the trail. I want to invite everyone to find a way to quiet their mind and become available to that intuitive voice to guides you towards courageous decisions.
What resources do you recommend for women who seek to navigate their careers fearlessly?
In terms of books, I think every woman should read The Confidence Code: The Science and Art of Self-Assurance—What Women Should Know. And, regardless of your gender, The Four Agreements: A Practical Guide to Personal Freedom is a must for anyone who wants to be fearless in life and business. My favorite organization for businesswomen is The Girl’s Lounge.
Brand strategist and storyteller, Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.
As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.
With a mission to inspire professionals to fearlessly reach their potential, Robin has authored four books, including Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success (now available on audible) and Your No Fear Career.